co-creating
experiences
service designer
thinking in systems
侘び寂び
research & narratives
experiences
Transforming the future Tourism Experience Centre into a gateway to wider regional exploration.
Strengthening the city's role in enabling reusable packaging adoption among local horeca businesses.
Designing an inclusive learning environment for students with focus and attention challenges.
Conceptualising AI-driven product demos for healthcare and security solutions.
Rethinking trust in digital document workflows by leveraging blockchain technologies.
Celine showcased a remarkable ability to learn quickly and adapt to various situations, contributing to our team's agility. Her designs consistently facilitated team dynamics, and her dedication to excellence in her craft is truly commendable.
She has a unique way of presenting a viewpoint or a perspective related to the project, and this shows in her writing style, the quality of her deliverables and generally in the way she is capable to 'turn' any project around — she does so with a beautiful depth of knowledge and insights!
The quality of her work is high quality, backed by deliberate research and rounds of ideation. Her foresight in recommending and implementing suggestions and workflows for the organization have tremendously sped up our project delivery. I'm most impressed by her ability to take feedback to do better each work day.
Here's why Celine was my best hire EVER — she is highly motivated, eager to learn, and fast at picking up new concepts. Celine will go beyond what is required, like starting her own endeavors on behalf of the company. She can lead a project from end to end.
Hi, I'm Celine, a service and experience designer from Singapore.
I'm committed to 'finding a way' and am a big believer that collaboration is the key to turning the tide, navigating ambiguity and achieving the best outcomes. I love listening to people's stories to uncover the heart of a problem — ensuring everyone feels seen and heard is my guiding light.
Beyond service design, I bring three years of experience helping startups design 0-to-1 digital solutions. I'm no stranger to wearing multiple hats and collaborating across disciplines — wielding rapid prototypes to align cross-functional teams and get ideas moving. Dirty and scrappy is how I'd describe my design process, and I place a lot of emphasis on keeping things real and simple.
My previous work focused on enterprise products, where I thrived on simplifying complexity to help people work better and happier. Now, I'm evolving my UX practice into broader service design — designing with people, for people, and transforming deep research and human insights into meaningful decisions.
Writing, reading, hiking, taking long walks with my dogs, and doing pilates. I thrive on pastries, sunlight, and winning at 7 Wonders.